Nexus DataDemo — All numbers below are illustrative sample data. For context, see Attribution for Offline Conversions.
Sales rep attribution (demo)
Which reps close the most valuable customers? The conversion is in Salesforce; the touchpoints (calls, emails, meetings) are in Outreach, Salesloft, Gong, or the rep's calendar. Stitch all of them to the same opportunity in the warehouse and rep performance becomes one query.
Closed-won ACV
$2.35M
Across 188 deals
Expansion ACV
$385k
Upsell + cross-sell, same period
Blended win rate
34.2%
Closed-won / opps in period
Top rep
Amelia Chen
$525k closed
Closed-won ACV by rep
New business only — expansion ACV broken out separately
Cycle length vs ACV
Bubble size = number of closed-won deals
Pipeline source by top rep
Where the deals came from before reaching the rep
Rep leaderboard
One row per rep — the joined view across Salesforce, Outreach, and Stripe
| Rep | Region | Closed-won | Closed ACV | Expansion ACV | Win rate | Avg cycle |
|---|---|---|---|---|---|---|
| Amelia Chen | West | 41 | $525k | $96k | 41% | 38d |
| Marcus Okafor | East | 36 | $488k | $72k | 36% | 44d |
| Priya Raman | East | 29 | $401k | $88k | 32% | 51d |
| Diego Alvarez | West | 33 | $373k | $53k | 34% | 47d |
| Sienna Kim | Central | 27 | $318k | $44k | 30% | 49d |
| Jonah Wallace | Central | 22 | $245k | $32k | 27% | 56d |
Top deals (sample)
The opportunity-grain view that backs the leaderboard
| deal_id | Account | Rep | closed_at | ACV | Cycle (d) | Source |
|---|---|---|---|---|---|---|
| OPP-49281 | Northwind Logistics | Amelia Chen | 2026-04-21 | $88k | 31 | Inbound — paid search |
| OPP-49205 | Bridge & Cole | Marcus Okafor | 2026-04-18 | $73k | 49 | Outbound — sequenced |
| OPP-49180 | Linden Health | Priya Raman | 2026-04-15 | $65k | 58 | Partner referral |
| OPP-49154 | Allerton Materials | Amelia Chen | 2026-04-09 | $51k | 27 | Inbound — organic |
| OPP-49102 | Quill & Stone | Diego Alvarez | 2026-04-04 | $48k | 39 | Event / conference |
| OPP-49077 | Tideline Supply Co | Sienna Kim | 2026-03-28 | $44k | 51 | Outbound — sequenced |