Demo — All numbers and rows below are illustrative sample data, not a real warehouse. For context, see Attribution for Offline Conversions.

Experiment Performance (demo)

Which experiments and variations drive paid conversions, using an all-touch model over the experiment's runtime.

Experiments
6
Experiment Viewers
173,212
Unique Conversions
5,367
Conversion Rate
3.10%
Unique Revenue
$670,707
Funnel Events

Mid-funnel signals across all experiment participants.

MetricTotal
Visitors (Sessions)268,410
New Leads (Total)18,452
New Leads (Web)14,220
New Leads (Phone)4,232
Phone Calls8,874
Enrollments5,367
Grand Total319,555
Attributed Conversions Over Time
Experiment Comparison
ExperimentVariationsFirst SeenLast SeenViewersConversionsConv RateRevenue
Checkout CTA copy v3
24018932014
3Feb 10, 2026Mar 24, 202654,7572,037
3.72%
$249,258
Pricing page hero — value prop swap
23998812205
2Jan 22, 2026Mar 12, 202641,2201,188
2.88%
$142,560
Onboarding — phone collection step
23856701884
2Jan 14, 2026Mar 2, 202628,905891
3.08%
$106,920
(80/20) 30% Offer banner — Angular
23720994118
2Dec 8, 2025Feb 19, 202622,430612
2.73%
$81,396
Plan card — annual default
23601228874
2Nov 19, 2025Jan 30, 202616,780421
2.51%
$64,413
A/A monitor — cohort drift
23488013442
2Dec 1, 2025Feb 1, 20269,120218
2.39%
$26,160
Total---173,2125,3673.10%$670,707
Click a row to view variation-level details and experiment results.