Explore how server-side Facebook Conversion API events compare to client-side pixel events, with match quality scoring and attribution coverage.

Variant-level conversion comparison that joins experiment assignment events to downstream Stripe revenue — works even when conversions happen weeks later.

Rep leaderboard joining Salesforce opportunities, sales-engagement touchpoints, and Stripe expansion revenue.

Top referring customers and the new-customer revenue they generate, attributed via ?r= landing-page links and warehouse identity resolution.

Compare first-touch and last-touch attribution on the same conversions. Channel deltas, Sankey of journey shifts, and conversion-lag distribution.

Channel-level LTV, CAC, and cohort retention for a Stripe subscription business — every renewal attributed back to the original acquisition touchpoint.

MRR, churn, and forward projections with user-editable anticipated events — every chart and table powered by SQL against a fabricated subscription dataset.

Contacts universe for a services book: every paying client, the people behind them, gmail + calendar engagement, and a user-curated primary contact persisted as a warehouse-native relationship.

Marketing-channel ROAS for a brand selling across web, Amazon, and physical retail — every order joined back to its original touchpoint, no matter where it was rung up.

Browse metric definitions, dimensions, and catalog metadata generated from dbt YAML — the semantic layer as a build artifact.