Nexus DataBlog
Insights and updates from the Nexus team
Metric Definitions Should be Maintained in DBT
Your data dictionary (or semantic layer) should live in dbt — defined once, compiled to metadata on every build, and never maintained in a separate tool.
How We Handled Sensitive Salesforce Data Without Pulling It Into the Warehouse
A financial services client needed to check if Social Security Numbers existed in Salesforce without ever moving them into the data warehouse. Here is how we solved it.
Send Complete Conversion Data to Facebook CAPI and Google Ads from the Data Warehouse
How we track offline conversions for Facebook CAPI, Google Ads Enhanced Conversions, and other marketing platforms using the data warehouse and reverse ETL — and why it's the right approach.
Get Marketing Attribution Data in Your CRM with Google Tag Manager
How to use Google Tag Manager to capture landing page URLs, referrers, and UTM parameters in hidden form fields — so every form submission carries full attribution data into your CRM.
Dbt-Nexus - Data Beyond Dashboards
How to structure your data warehouse with dbt-nexus to actually help you close sales and speed up custom support.
Google Tag Manager and Datalayer Flow
How the datalayer works with Google Tag Manager
Storing Google Ads GCLID in Google Analytics
How and why to store the Google Ad’s “Google Click Identifier” in Google Analytics.
Add Google Analytics Client Ids to Form Submissions
How to link your Google Analytics and form data together by submitting Client IDs with form submissions using Google Tag Manager.
What Are APIs
and why they matter even if you’re not a programmer.
The Six Sins of CRMs
Six major pitfalls to avoid Customer Relationship Management hell.
Tracking Thank You Page Conversions in Google Analytics
A better way to track destination goals in Google Analytics
Filtering Out Your Hits From Google Analytics
The best way for Google Analytics teams and consultants to filter out their own data.
Track Content Taxonomies with a Google Tag Manager Custom Template
Track taxonomies like categories and tags in Google Analytics with this Google Tag Manager custom template.
Capture wpForms in GTM
How to detect and capture wpForm submits and data with Google Tag Manager